Big Money is flooding into New York theater.

. . . well, Big Money has been a prerequisite to keep live theater afloat for eons, OBVIOUSLY. But there’s a difference between Big Individual Money, and Fuck You Corporate Money, and it’s the latter that I’m referencing here.

In recent years, movie studios have followed Disney’s lead in retaining their IP rights for Broadway adaptations . . . but Audible, A24, and the UK’s Ambassador Theatre Group have ponied up their corporate money to fund production development beyond their existing libraries.

Audible saved the Minetta Lane, A24 saved the Cherry Lane, and while ATG didn’t save a Lane, this multi-national company has all but replaced Jujamcyn as the third major for-profit theater owners on the Great White Way, joining/contending with the Shubert-Nederlander monopoly.